Secret #1: Shows You The Three Types Of Selling. You Are Doing One Of Them And Might Not Know It (Page 17)
Secret #2: Learn The Default Buying Mode Of Buyers (Page 47)
Secret #3: Gives You Ten Tricks To Turn Prospects Into Customers (Page 55)
Secret #4: Teaches You The Types Of B2B Customers, And How To Approach Them (Page 65)
Secret #5: Gives You The Profile of The B2B Customer (Page 70)
Secret #6: Is The One Commodity No Customer Can Get Enough Of (Hint: You Can't Sell It To Them Either) (Page 76)
Secret #7: The REAL SECRET For Having Successful Conversations With Customers (Page 82)
Secret #8: How To Create The Need For Your Product In The Customer's Mind (Hint: Without Doing This, There Will Be No Sale!) (Page 88)
Secret #9: Shows You How To Create Relationships With Any Customer (It Works In Other Parts Of Life Too!) (Page 93)
Secret #10: Buyers Hate This One Thing That Salespeople Do All The Time. Cut It Out! (Page 98)
Secret #11: This Secret Goes Against The Conventional Knowledge Of B2B Selling, But Using It Ensures Long-Term Customers (Page 105)
Secret #12: Avoid This Self-Sabotaging Sales Shortcut. (Hint: It Will Get You The First Sale, But Lose The Second Sale) (Page 111)
Secret #13: Shows You A Secret That I Have Used to Close Some Of My Best Customers By Skipping The Normal Approach (Page 116)
Secret #14: Shows You How to Give Yourself The Best Chance Of A Prospect Opening Your Email (Page 125, section 2), And A Hilarious And Real Example Of What Not To Do! (Page 127)
Secret #15: My First Rule For Emailing Current Customers. Breaking This Rule In The Past Has Cost Me Sales (Page 131)
Secret #16: The Critical Secrets To Handling Inquiries Received Through Your Website (Page 132)
Secret #17: What To Do When Prospects Do Not Answer Your Calls (Page 136)
Secret #18: My Personal Cold Calling Script That Breaks Down Barriers Between You And The Buyers (Page 141)
Secret #19: The Way I Conduct Face To Face Meetings In My Own Company That Move Sales Towards The Close (Page 148)
Secret #20: The Trick I Use To Get Customers To See Me As Not Only A Salesperson, But Also As A Friend (Page 155)
